Culture

Top 10 Souvenirs to Bring from Austria (Better Than Magnets & Postcards)

July 24, 2025
Austria is a land of rich culture, scenic alpine beauty, and timeless traditions. Whether you’re exploring Vienna’s imperial streets, Salzburg’s baroque charm, or cozy villages lit up by Christmas markets, this country offers a wide range of unique souvenirs and gifts that capture its soul.

If you’re wondering what to bring home for your friends and family, here are the 10 best Austrian souvenir ideas that go beyond the usual fridge magnet.

  1. Mozartkugeln (Mozart Balls)

No trip to Austria is complete without tasting a traditional Austrian treat called Mozartkugeln – also known as Mozart balls. These round chocolates, named after the legendary composer Wolfgang Amadeus Mozart, are made of pistachio marzipan, nougat, and dark chocolate. Originally handmade in Salzburg, Mozartkugeln are now available all over the country in stylish foil wrappers that make them perfect gift ideas. You’ll find premium versions at confectioneries and also at farmers markets during the holiday season.

  1. Sachertorte (Austrian Chocolate Cake)

One of Austria’s most famous culinary contributions is the Sachertorte, a decadent chocolate cake with a thin layer of apricot jam, usually served with whipped cream. The original recipe is a well-guarded secret of Hotel Sacher in Vienna, where you can also purchase beautifully packaged versions to take home. It’s a luxurious and mouthwatering gift that gives a real taste of Austrian tradition – especially great for friends and family who love desserts.

  1. Austrian Coffee

Austria’s coffee culture is strong, sophisticated, and a part of everyday life. From traditional Viennese blends to local roasters, you can bring home ground coffee or whole beans that reflect the country’s unique take on this beloved drink. Look for coffee brands sold in Christmas markets or boutique shops, and consider pairing your purchase with a traditional porcelain coffee cup for a thoughtful gift set.

  1. Austrian Honey

Austria is known for its pristine nature, and this is reflected in its high-quality honey. Local beekeepers produce everything from creamy alpine honey to wildflower and forest blends. You’ll often find these products at farmers markets, attractively packaged in glass jars with wooden honey dippers. Austrian honey not only tastes fantastic but also makes a wholesome and authentic souvenir.

  1. Klimt-Themed Gifts

Art lovers will appreciate souvenirs featuring the works of Gustav Klimt, one of Austria’s most iconic artists. From scarves and notebooks to coasters and tote bags, Klimt’s golden-hued artwork (especially The Kiss) adorns a variety of items you can find at museum shops and souvenir stores. These gifts blend elegance with culture and are ideal for those who appreciate design.

  1. Augarten Porcelain

For something timeless and delicate, look no further than Augarten porcelain. This hand-crafted traditional Austrianporcelain has been produced in Vienna since the 18th century. Whether you choose a decorative plate, a teacup, or a unique figurine, Augarten products represent both Austrian history and artisan excellence. Though a bit pricier, they are beautiful keepsakes that will last a lifetime.

  1. Swarovski Crystals

Another globally known Austrian brand is Swarovski, famous for its dazzling crystal products. From jewelry and watches to figurines and ornaments, Swarovski offers a wide range of elegant souvenirs and gifts. Around Christmas, their crystal snowflake ornaments become especially popular. A Swarovski trinket is both practical and luxurious –perfect for someone you really want to spoil.

  1. FreyWille Jewelry

If you’re looking for a stylish and artistic souvenir, FreyWille jewelry is a standout. Inspired by artists like Klimt, Monet, and Hundertwasser, FreyWille creates enamel jewelry that’s rich in color and symbolism. You’ll find bracelets, rings, and pendants that serve as both accessories and wearable art. They’re often sold in exclusive boutiques and make for truly memorable gift ideas.

  1. Candied Violets

A rare and historic treat, candied violets were once a favorite of Empress Sisi. These fragrant and delicate sweets are made by crystallizing real violet petals in sugar. You can still find them in traditional Viennese confectioneries or packaged elegantly at Christmas markets. They’re a unique and romantic gift, especially for someone who enjoys floral flavors and vintage aesthetics.

  1. Schnapps or Austrian Liqueurs

Austria is home to a variety of delicious distilled spirits, from fruit schnapps to herb-infused liqueurs like Zirbenschnaps (made from pinecones). These drinks are often produced in alpine regions and sold in beautiful glass bottles. Whether enjoyed as a digestif or a cozy winter sipper, Austrian schnapps make a warm and flavorful souvenir. Look for them in local shops or farmers markets, especially around festive times of the year.

Where to Buy These Souvenirs

While large department stores and tourist shops have many of these items, some of the most authentic finds come from farmers markets and Christmas markets that pop up across Austria in winter. These places offer a charming atmosphere and a wide range of handcrafted, local goods. Whether you’re in Vienna, Graz, or Innsbruck, you’ll find countless options to pick up meaningful souvenirs and gifts.

Austria’s souvenirs reflect its deep cultural roots, artistic legacy, and culinary excellence. Whether you’re shopping for a luxurious keepsake or a tasty reminder of your trip, these top 10 items capture the spirit of Austria. From Mozart balls and chocolate cake to delicate porcelain and artistic jewelry, there’s something for every taste and every budget. So, next time you’re exploring the alpine beauty of Austria, make room in your suitcase for a few treasures –your friends and familywill thank you.